Shopping Centre People Counting

We view threats as opportunities. And with the explosion of online shopping, bricks-and-mortar shopping centres and precincts have the opportunity to outshine their online competitors by improving the way they engage with and attract customers.

The modern customer demands a superior and more personalised shopping experience. TCS intell has the tools and technologies shopping centres need to be able to count, monitor and understand the consumer. Our statistical and behavioral data is presented in a meaningful way which is then used by the marketing, sales, operations, human resources and management teams for an integrated approach to improving their business divisions with the goal to better service the consumer. The result? Enhanced customer experiences and improved customer satisfaction driving loyalty and profits.

TCS intell have been supplying shopping centres and precincts with their people counting and visitor behavior technology and analytics for over 30 years. And with maturity comes irreplaceable experience and intell.

Benefits to Shopping Centres

Marketing & Sales

  • Assess the impact and performance of marketing initiatives and ROI
  • Strategise and plan future marketing campaigns
  • Comparative performance of the physical location vs other marketing channels
  • Customer loyalty rates
  • Develop reports for c-Level executives
  • Identify optimal staff to visitor ratio
  • Identify peel-off rate (Entries Vs Pass-by traffic)
  • Identify premium merchanchising layout , POS displays
  • Identify sales conversions/ staff performance
  • Improve store/services layout to facilitate customer navigation
  • Optimise location performance and compare against other locations’
  • Peak-period identification
  • Real-time population monitoring
  • Trends analysis and forecasting
  • Understand customer/ visitor movement flows
  • Understand dwell times and popular areas
  • Understand the impact of variables such as weather
  • Understand when and where conversion rates can be improved
  • Understanding path of purchase/ movement
  • Where to reduce costs or invest in to increase business performance and profitability
  • Sales performance of core products or departments
  • Average transaction values, transactions and returns – by category
  • Best commercialisation of promotional space
  • Idenitfying the demographics of your visitor

Human Resources

  • Develop reports for c-Level executives
  • Help identify professional development needs
  • Identify optimal staff to visitor ratio
  • Peak-period identification
  • Staff performance and management
  • Schedule for optimal allocation of services
  • Understand the impact of variables such as weather

Operations

  • Develop reports for c-Level executives
  • Help identify professional development needs
  • Identify optimal staff to visitor ratio
  • Peak-period identification
  • Real-time population monitoring
  • Staff performance and management
  • Schedule for optimal allocation of services
  • Trends analysis and forecasting
  • Understand customer/ visitor movement flows
  • Understand dwell times and popular areas
  • Understand the impact of variables such as weather

Management

  • Calculate leasing values
  • Design effective location layouts
  • Develop reports for c-Level executives
  • Identify maintenance, security, waste and cleaning needs
  • Identify optimal staff to visitor ratio
  • Identify sales conversions/ staff performance
  • Optimise location performance and compare against other locations’
  • Peak-period identification
  • Plan for future location development
  • Staff performance and management
  • Schedule for optimal allocation of services
  • Trading hours management
  • Trends analysis and forecasting
  • Understand consumer/ visitor satisfaction
  • Where to reduce costs or invest in to increase business performance and profitability
  • Sales performance of core products or departments
  • “Knowledge is having the right answer. Intelligence is asking the right question ”

    Unknown
  • “Research is to see what everybody else has seen, and to think what nobody else has thought ”

    Albert Szent-Gyorgyi
  • “There is nothing so terrible as activity without insight ”

    Johann Wolfgang von Goethe

Let's Talk

Contact us for a commitment-free discussion of your needs.